For some time now film-makers and actors have kept diaries/blogs/video series charting the processes of their latest production through a variety of social media. Tom Hanks did it with Larry Crowne, Peter Jackson has done it with most of his filmography and now Toy Story 3’s director, Lee Unkrich has embraced the exciting idea.
Unkrich announced on his Twitter account earlier today that it is the first day of production on his as-yet-unnamed 2015 Disney Pixar film. Whilst we don’t know what the film is is yet, Unkrich has tantalizingly decided to upload a new photo of the processes behind the film every day during production – which at four years could prove to be a very fun experiment.
The thing that really strikes us about Unkrich’s update is that his is a Pixar film, and even though there are many ‘making of’ videos and documentaries in the Pixar name, their creative and production processes still remain hugely shrouded in secrecy, making Unkrich’s project somewhat fascinating.
Social media has been very important to the successes of some films and this latest semi-meditative project (for Unkrich at least) just shows that social media doesn’t have to solely be there for business at all times. We could be watching just how a potentially Oscar winning film (well, just look at Pixar’s winning streak) gets made. Personally, we can’t wait till the four years is up and we’re likely treated to a Noah Takes A Photo Of Himself Everyday-esque video as well.